![]() The lower limit for CPC is $0.02 per click and advertisers are obligated to spend $500 per ad campaign. Just like Meta and other popular social media platforms, brands can run ad campaigns either using the TikTok Ads dashboard themselves or choosing to approach a social media marketing agency that, thanks to their expertise, is capable to lower the costs yet meeting expectations for results.įor starters, the minimal CPM is $0.50 per mile, meaning marketers pay 50 cents for every 1,000 views of their ads. Here is how you can lower your TikTok Ads ad campaign costs. Obviously, as an app marketer, one of your goals is to increase the app’s user base, while trying to lower expenses. ![]() TikTok Ads: the cost influential factors & how to reduce itĪfter a few years of work-in-progress, since it was rolled out back in 2019, the TikTok has managed to improve its advertising platform and today its efficiency and easy-to-use are on par with Google Ads or Meta Ads. Today we can talk about two major ways of running ad campaigns on TikTok – via TikTok Ads platform or via TikTok Influencers. As of 2021, TikTok got more online traffic than Google, the app was downloaded more than 3 billion times, and spent about 20 hours watching videos on it on a monthly basis.įollowing the phenomenal success of the platform, advertising on TikTok quickly followed. Initially, TikTok captured the minds and hearts of a young generation (think Gen Z) but as of 2022 people from all generations watch videos on TikTok, and hence it puts the company’s advertising platform – TikTok Ads high on the list of digital marketing tools for every brand.
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